Wilton Green - Analytics, PPC & SEO
Wilton Green (wiltongreen.com) is an online laundry and dry cleaning service with door-to-door pickup and delivery. Their marketing spend was very high and site conversion was well below the industry average. We were tasked with reviewing their marketing and site conversion so they could compete in an increasingly competitive market.
Following an in-depth review of data, we developed a multi-channel marketing strategy and conducted a series of conversion tests on their website.
Once approved, we implemented these new multi-channel strategies which involved SEO, Paid Search & Display Ads. We also worked with their in-house teams to improve their social media and email marketing strategy.
Our review also identified a number of "conversion blockers” on the site that were preventing users from completing the checkout. Working with Wilton Green’s designers and developers we updated the designs of the checkout, homepage and a series of landing pages.
Through a combination of improved site performance and by focusing on keyword relevance, landing pages and ad copy we increased their PPC conversions by 420% while cutting their ad spend by 31%.