search engine optimisation

Why Is SEO Important?


Typically, organic search engine traffic has a higher conversion rate than traffic from other digital channels. It is therefore vital that your website is well ranked for the keywords that are the most relevant  to the products/services that it offers to customers.


The search marketing landscape is continually evolving, and it is vital that SEO work is carried out with a thorough understanding of search engine guidelines, particularly Google’s. We have vast experience in all forms of search marketing and are fully aware of best practice and algorithmic changes.


Our eCommerce SEO team takes pride in adopting a proactive approach to SEO and will provide on-going analysis & recommendations so that your website marketing remains ahead of your competitor’s.



What Can Swayven Digital Do For You?

Our approach to eCommerce SEO is holistic, covering technical website configuration alongside content optimisation, information architecture and user experience improvements, advanced web analytics, management of business profiles and authentic link sourcing. Our aim isn’t to make your SEO just look natural but for it to be a natural extension of your business. We work with you to ensure that your SEO works in conjunction with your other marketing channels and your business goals.


Bespoke Strategies

We take the time to understand the mission, story and long-term goals of your business  We will analyse the online market space around your niche, identify your key online competitors and look for profitable gaps in the market. We will scope your requirements and produce an SEO plan that will maximise your ROI. With one of our SEO retainers or one-off projects, you will get a bespoke SEO plan and a dedicated consultant who will manage your project and serve as your main point of contact.


Data-Driven approach

We are not just an SEO agency but also a web analytics agency allowing us to utilise our unrivalled ability to draw insights from data to accurately monitor the search engine performance of your business and identify opportunities to get your business above its competitors.


Vast Experience

Our SEO team have years of experience in achieving consistent results across a wide portfolio of eCommerce clients. We have achieved tangible results for B2B and B2C clients across a vast number of industries including Electronics, Automotive, FMCG, Homeware, Fashion & Fitness.


No long-term contracts

We don't believe in tying clients into long-term contracts, therefore we any agreement that we enter with our clients can be cancelled with 1-month notice. We do this because we have the utmost confidence that our expertise, customer service and results will speak for themselves. Our SEO services are available for one-off projects or ongoing long-term projects.



What do our eCommerce SEO Services include?


  • Collaborative scoping of campaign requirements & audiences

  • Detailed keyword research

  • Competitor & search result analysis


Technical & Information Architecture:

  • Technical SEO website reviews

  • Technical SEO landing page reviews

  • New website SEO configuration

  • Structured data updates

  • User journey & information architecture reviews

  • Mobile SEO & usability optimisation

  • Internal linking reviews


Content & SEO Elements:

  • SEO metadata updates

  • Key SEO page element updates

  • Relevant vocabulary analysis (‘LSI’)

  • Content reviews, recommendations & updates

  • SEO copywriting


Listings & Backlinks:

  • Sourcing of backlink opportunities

  • Link management & penalty recovery

  • Organisation listings management

  • Local SEO, including citation monitoring

  • Google Business Page account creation & management


Analytics & Monitoring:

  • Search appearance management

  • Search engine ranking analysis

  • Custom web analytics setup & support

  • Heat mapping

  • Website analytics consultancy

  • Interactive monthly traffic reporting on website activity & rankings



Our eCommerce SEO experts have a track record of producing outstanding results for our clients. If you‘d like to discuss a potential SEO project or would like to find out more about our eCommerce SEO packages give us on 0203 488 3149 or send us an email at


Check out the below case studies to see how our professional SEO services have helped other happy clients:



Tell us about your project

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Our Contact Details

Swayven Digital

Kemp House

152 - 160 City Road



Tel: +44 (0)7503 254383


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