Profile
Join date: Feb 7, 2019
About

Anthon is a seasoned digital analytics professional with 7+ years experience working in agency & client-side roles helping companies utilise digital data to its fullest potential.


He's worked on analytics & CRO-related projects for some of the biggest brands in the UK such as Vodafone, Adidas, M&S, Aviva, and Hauser & Wirth.


His ambition now is utilise this valuable experience to help other savvy companies join forces with their data with his consulting venture, Swayven Digital.

Posts
Oct 25, 2020 ∙ 5 min
The Step by Step Guide for a Robust Digital Analytics Implementation
When utilised correctly, Digital Analytics can be a powerful tool that businesses can leverage to gain an edge in today’s competitive...
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May 20, 2019 ∙ 6 min
The 80/20 Rule and how it applies to eCommerce
The 80/20 Rule (also known as the Pareto Principle) is a well-known theory invented by Italian economist Vilfredo Pareto in 1896. It...
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Apr 16, 2019 ∙ 5 min
The Correct Way to Calculate & Analyse the Conversion Rate Metric in Google Analytics
Many people simply use the default Ecommerce Conversion Rate metric in their Google Analytics to determine the overall performance of...
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Anthon Fynn-Williams
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