Pouch - eCommerce Analytics
Pouch (JoinPouch.com) is a Chrome extension that automatically finds and displays the best voucher codes as you shop online, on over 3,000 UK stores. They launched in Autumn 2016 with inadequate tracking, and so - despite great PR success and great user response - Pouch didn’t know exactly how many times the extension had been installed, used, or uninstalled.
We spent some time in March 2017 reviewing their incomplete Analytics data to find an accurate installation number they could present to their investors. We also created a roadmap for accurate and useful data collection through Google Analytics.
Ultimately, we were able to work out an accurate total number of installations between September and March. Although we were unable to provide detail on uninstall numbers, the most successful channels for generating installations, or whether the app had been used successfully.
As such, we worked with Pouch to update a number of Analytics reports. This included correcting the event tracking and existing event labelling; adding cross-domain tracking as well as correcting UTM tracking formats and Adwords linking.
Here’s what Jonny from Pouch had to say about the work we did for them:
“Swayven Digital’s work allowed Pouch to take a highly data-driven approach to user acquisition marketing, getting our cost per acquisition down from £3.00 to £1.80 in just a matter of weeks!"
In all honesty, the work Swayven Digital did for us back in March was game-changing and really helped us to understand how our business was performing.”