Knowledge Base

When utilised correctly, Digital Analytics can be a powerful tool that businesses can leverage to gain an edge in today’s competitive...

The 80/20 Rule (also known as the Pareto Principle) is a well-known theory invented by Italian economist Vilfredo Pareto in 1896. It...

Many people simply use the default Ecommerce Conversion Rate metric in their Google Analytics to determine the overall performance of...

What determines the value of a piece of content? Its uniqueness, informativeness, visual appeal, social shares, backlinks or all of the...

Just like the checkout funnel analysis, conducting a shopping funnel analysis can also be a very effective way of drastically improving a...

In eCommerce, they are two main channels you can use to sell your products to consumers. This could be either through your own online...

So you’ve embraced your entrepreneurial spirit and decided to start an eCommerce business however your not sure the niche you should...

A customer’s purchase journey isn’t as simple as most people think. There are usually 4 stages that a customer goes through whilst...

Once all data collection/tracking issues have been resolved and at least one month of clean data has been collected, the next step that a...

The first step for your e-commerce business is to plan what your business will do and how it will generate a profit. Some people are...

When designing your e-commerce site, remember that your purpose is to help users achieve their goal (purchase a product, read reviews,...

The most successful eCommerce stores track every aspect of their site, analyze the data, and make changes based on the results. Some of...