Knowledge Base

The Step by Step Guide for a Robust Digital Analytics Implementation

When utilised correctly, Digital Analytics can be a powerful tool that businesses can leverage to gain an edge in today’s competitive...

The 80/20 Rule and how it applies to eCommerce

The 80/20 Rule (also known as the Pareto Principle) is a well-known theory invented by Italian economist Vilfredo Pareto in 1896. It...

The Correct Way to Calculate & Analyse the Conversion Rate Metric in Google Analytics

Many people simply use the default Ecommerce Conversion Rate metric in their Google Analytics to determine the overall performance of...

Using Google Analytics to Measure the ROI of Your Web Content

What determines the value of a piece of content? Its uniqueness, informativeness, visual appeal, social shares, backlinks or all of the...

Using Google Analytics to Reduce Shopping Abandonment

Just like the checkout funnel analysis, conducting a shopping funnel analysis can also be a very effective way of drastically improving a...

Should you sell your products through an eCommerce website or an Online Marketplace?

In eCommerce, they are two main channels you can use to sell your products to consumers. This could be either through your own online...

13 Factors to consider when picking a niche for your eCommerce business

So you’ve embraced your entrepreneurial spirit and decided to start an eCommerce business however your not sure the niche you should...

The Buying Cycle of an eCommerce Customer

A customer’s purchase journey isn’t as simple as most people think. There are usually 4 stages that a customer goes through whilst...

Using Google Analytics to reduce Checkout Abandonment

Once all data collection/tracking issues have been resolved and at least one month of clean data has been collected, the next step that a...

How to Write a Solid eCommerce Business Plan

The first step for your e-commerce business is to plan what your business will do and how it will generate a profit. Some people are...

How To Improve Customer Engagement On Your E-Commerce Store

When designing your e-commerce site, remember that your purpose is to help users achieve their goal (purchase a product, read reviews,...

eCommerce Analytics 101: The Key Metrics That Every Store Owner Should Keep An Eye On

The most successful eCommerce stores track every aspect of their site, analyze the data, and make changes based on the results. Some of...