IndigoBlue - eCommerce SEO & PPC Marketing
Indigoblue are leaders in Agile business transformation and training. They were looking for help with their SEO and PPC, and improving their overall web presence.
We worked with IndigoBlue to identify the core terms that defined their business. Having defined these terms we then used them to streamline their on-site keywords, as well as their PPC campaigns.
We also helped them transition to a new website. This included updating SEO elements, fixing crawl errors and redirecting old links to relevant new pages. Monthly 'mentoring' meetings keep the in-house web and marketing improvements moving forward.
We were able to transition to the new site with no loss of SEO ranking. In fact, we have seen a 25% increase in SEO traffic YoY and a 20% increase in new users across the site. PPC traffic is up 47%, with costs down 17% compared to last year.
The increase in traffic has not been huge but there has been a change in the quality and relevance of the traffic. This is the key difference. Our keyword research and on-site positioning for SEO mean that the traffic is now more qualified and more likely to convert, meaning much greater value for marketing spend.